Wednesday, 29 February 2012

On Set: Behind the Scenes

I wanted to do something new at Beatreview and spice up the posts, so I thought I would attempt photoshoots. This is the first one that has allowed me to work as creative director and with the helpful guidance from Sophie at Static Patterns and Beatreview writer Lorna we pulled off our first shoot! (Yay!) Shot at Buffalo Bar in Cardiff by Jake Morley, with my friend Hannah Morgan as the model, styled in 1940's vintage dresses.

Thought I'd share some behind the scenes photos with you all! Keep a look out on Beatreview website for the final shots. 

And finally... My happy helpers! :)



Tuesday, 21 February 2012

LFW: A Technical Haven

One of the many observations I made at London Fashion Week was the abundance of technology on the Frow (Front-Row) at the catwalks. iPads, iPhones, Digital SLR cameras are the choice of many, hoping to snap pictures at the scene of the action then update them to blogs and twitter as soon as possible. There is an overwhelming need for speed when posting/blogging/tweeting updates live from the catwalk shows. There are even multiple media outlets dotted around Somerset house so updates can be sent as soon as they occur!

Twitter. I'm pretty sure everyone was aware of the floods of tweets and retweets about shows/designers/celebrity sightings. My Twitter feed was filled for LFW-related tweets all weekend! The mass of Instagram photos and tweets from catwalks made it possible for those left off the guest list, to have a front row seat. I wasn't at the Mulberry show (sadly), but through Twitter I had learned that Michelle Williams, Lana Del Ray and Anna Wintour were in the building! The outsider becomes the insider with the help of Twitter, and the fashion industry has become more accessible with it.

However, with all this technology, I discovered that there are a few specific rules one must abide by in order to avoid crossing over into the world of a spam. Here are a few pointers I picked up over the weekend:

Technology Etiquette: 

  • Always be aware of those behind you when taking photos - If you're in the back row then feel free to stand to get a better view, but if you're in the middle tiers then try to be courteous to your neighbour and the ones behind you when trying to get that perfect shot.
  • Don't send more than 3 tweets per show - I think I may have broken this one at the Prophetik show (I was overly excited by the clothing that I flooded Jeff Garner's feed... Sorry!!) 
  • Don't record all of the show on your iPad, etc. - iPads are rather large devices and yes they have a great image quality, but the person next to you doesn't really want to watch the entire show through your camera! Be aware of who's vision you may be blocking and keep recording to a minimum... maybe just the finale!
So, there you go. A few tips I picked up at LFW. Hope they can help you! 



Wednesday, 15 February 2012


Always remember to keep smiling. 
This is my happy song.

What's yours?



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Considering that I find myself predominantly writing about fashion or for fashion publications, it's rather strange that I haven't written about style in my own personal blog. So, here goes!

I would say that my style is ever-changing. It has probably been that way since I was a teen, when I would play with different styles to find clothes that matched my personality. The main aspect of my style that has always remained consistent would be to keep at least one aspect of it classic. Whether adding pearls to a casual jeans and baggy tee outfit to dress it up, or pairing a black peep-toe heel with a statement dress; I always keep something classic. I guess that's something that I learnt from my mother. 

My wardrobe at the moment is a mix of colours and patterns from black stripes to beige, to cerise, or sage greens. However I find myself always going back to chiffon tops. I love chiffon! The way it sits on the body, so floaty and feminine. It always flatters my curvy shape, and looks great when paired with skinny jeans (which are my wardrobe staple). 

Another wardrobe must-have of mine is a boy-fit black tuxedo jacket. I bought mine 2 years ago at H&M for £12.99, which looking back on it now seems like a bargain! Boy-fit jackets sit perfect on any shape and can be worn with anything from a cocktail dress to jeans. They're effortlessly chic and an absolute must of mine! 

"Fashion fades, only style remains the same." Coco Chanel 

What are your wardrobe staples?

Until next time...